Online Privacy Policy
This site is owned by Shire Pharmaceuticals Ltd. This Online Privacy Policy
is designed to tell you about our practices regarding collection, use, and disclosure of information that
you may provide via this site or that we acquire from your use of the site. Please be sure to read this
entire Online Privacy Policy before using, or submitting information to, this site.
There are Terms and Conditions [Terms of Use] associated with your usage and viewing of this site.
Please click here to view these Terms and Conditions.
Your Consent
By using this Shire site, you signify you consent to the collection, use and disclosure of the information
that you provide to the site or that we secure from your use of the site. If you do not agree to this policy,
please do not use this site.
We reserve the right, at our discretion and where permitted by law, to change, modify, add, or remove
portions of this policy at any time with or without notice. Please check this page periodically for changes.
Your continued use of our sites following the posting of changes to these terms will mean you accept those
changes.
About Children
Generally, we do not knowingly collect information from children on this site. We encourage parents to talk
to their children and supervise their use of the Internet and the information they disclose to Web sites.
In some cases, there are treatments that pertain to children, and while this site is not intended for use by
minors, you may have the opportunity to provide personal information about a child. Such information will
only be used to provide the requested services, and for no other purposes.
In limited circumstances, Shire has developed some interactive activities intended for children under the
age of 13. Most of these activities do not collect personal information; however, there are instances
where we may personalize the session, and we may collect their first name. Any such information is
discarded and not retained following the session.]
About This Site
In our effort to bring you up-to-date and accurate product and resource information, we use various expert
sources and studies to develop site content. As a result, you may find slight differences in statistics
and/or percentages across various articles—because different sources can view data differently.
Information We Collect and How We Collect It
You can visit our site and view most of the content anonymously; however, we may collect information from you.
The information we gather on our site falls into three categories: (1) personally identifiable information
you supply, (2) aggregate information collected as you navigate through our site, and (3) publicly or
commercially available information.
Personally Identifiable Information Collection
Like many Web sites, this site actively collects information from its visitors both by asking you specific
questions (for example, such as a registration) and by permitting you to communicate directly with us via e-mail,
feedback forms, and/or chat rooms. Some of the information that you submit may be personally
identifiable information (that is, information that can be uniquely identified with you, such as your full name,
address, e-mail address, phone number, and so on).
Some areas of this site may require you to submit treatment and/or demographic information in order for you to
benefit from the specialized features (such as newsletter subscriptions, tips/pointers, etc.) or to participate
in a particular activity (such as promotions). You will be informed at each information collection point what
information is required and what information is optional.
Social Media: Generally, online social media resources are interactive tools that enable you to collaborate and
share information with others. Social media resources include but are not limited to social networks, discussion
boards, bulletin boards, blogs, wikis, and referral functions to share web site content and tools with a friend
or colleague. Shire may collect personal information from you to enable you to use online social media resources
we may occasionally offer toyou. Shire may also enable you to use these social media resources to post or share personal information with
others. When using social media resources, you should take into careful consideration what information about yourself
you choose to share with others. Shire provides additional notice and choices about how personal information is
collected, used and disclosed on our Web sites and other online resources that offer social media.
Mobile Computing: In addition to the uses described above for the Shire websites, some Shire Web sites and online
resources are specifically designed to be compatible and used on mobile computing devices. Mobile versions of
Shire Web sites may require that you log in with a user account for that Web site. Information about your use of
the mobile version of the Web site will be associated with your user account. Further, some of our Web sites and
online resources may enable you to download an application, widget or other tool that you can use on your mobile
or other computing device. Some of these tools may store information on your mobile or other device. These tools
may transmit personal information to Shire to enable you to access your user account and to enable Shire to track use
of these tools. Some of these tools may enable you to e-mail reports and other information from the tool. Shire may
use personal or non-identifiable information transmitted to Shire to enhance these tools, to develop new tools, for
quality improvement and as otherwise described in this Policy or in other notices Shire provides.
Other Information Collection
As you navigate through a Web site, certain information can be passively collected (that is, gathered without your
actively providing the information) using various technologies and means, such as navigational data collection.
This site may use Internet Protocol (IP) addresses. An IP address is a number assigned to your computer by your
Internet service provider so you can access the Internet. We use your IP address to diagnose problems with our
server, report aggregate nonpersonally identifiable information, determine the fastest route to your computer in
connecting to our site, and administer and improve the site.
We also collect information about your use of our site through cookies and similar technology. A “cookie” is a bit
of information that a Web site sends to your computer that helps the site remember information about you and your
preferences and recognize you as a return visitor to the site. Cookies, by themselves, do not tell us your e-mail
address or other personally identifiable information. However, we may combine this information with other information
collected from or about you in order to help customize content.
“Web beacons” (also known as Internet tabs, single-pixel GIFs/PNGs, clear GIFs/PNGs, invisible GIFs/PNGs, and 1-by-1 GIFs/PNGs)
are smaller than cookies and tell the Web site server information such as the IP address and browser type related to the
visitor’s computer. This site may at times use Web Beacons.
“Navigational data” (“log files,” “server logs,” and “clickstream” data) are used for system management, to improve the
content of the site, for market research purposes, and to communicate information to visitors. This site may at times
use navigational data.
Publicly/Commercially Available Information Collection
Publicly or commercially available information is defined as information that an individual makes or permits to be made
available to the public, or is legally available through an independent list broker or other third party, and/or is
legally obtained and accessed from, amongst other sources: government records that are available to the public,
journalistic reports, or information that is required by law to be available. We may collect publicly available
information or purchase commercially available information about you from third parties.
Use and Disclosure of Information
Except as otherwise stated, we may use your information to improve the content of our site, to customize the site to
your preferences, to communicate information to you (if you have requested it), for our marketing and research purposes,
to respond to access requests or to otherwise protect Shire’s legal and business interests and rights, and for the other
purposes specified in this Online Privacy Policy. If you provide personally identifiable information to this site, we may
combine such information with other actively and passively collected information.
We may disclose your personally identifiable information to our affiliates worldwide that agree to treat it in accordance
with this Online Privacy Policy. In addition, we may disclose your personally identifiable information to third parties
located in countries outside of the one in which you reside that may have laws and regulations different than your own,
but only (i) to contractors we use to support our business (e.g., fulfilment services, technical support, delivery services,
market research providers, and financial institutions), in which case we will require such third parties to agree to treat it
in accordance with this Online Privacy Policy; or (ii) where required by applicable laws, court orders, or government
regulations; or (iii) to otherwise protect Shire’s legal and business interests.
Length of Personal Information Retention
Personal information will be stored as long as the information is required to fulfil Shire’s legitimate business needs or the
purposes for which the information was collected, or until an individual whose data is involved requests that we delete that
information (unless its retention is required by law).
Access and Correction
To keep your personally identifiable information accurate, current and complete, please contact us as specified below. We
will take reasonable steps to update or correct or to remove personally identifiable information in our possession that you
have previously submitted via this site or that we have acquired from other sources.
Security
We take commercially reasonable steps to protect your personally identifiable information as you transmit your information
from your computer to our site and to protect such information from loss, misuse, unauthorized access, disclosure, alteration,
or destruction. You should keep in mind that no Internet transmission is ever 100% secure or error-free. In particular,
e-mail sent to or from this site may not be secure, and you should therefore take special care in deciding what information
you send to us via e-mail. Moreover, where you use passwords, ID numbers, or other special access features on this site, it
is your responsibility to safeguard them.
Notification Procedures
In the event of an incident or security breach resulting in your personally identifiable information being accessed, lost,
or stolen by an unauthorized third party, Shire will exercise commercially reasonable efforts to (i) notify you to the
extent required by law; and (ii) identify the personally identifiable information that was accessed/disclosed using the
contact information you have provided to us or by any other reasonable means.
Links to Other Web Sites
This site may contain links or references to other Web sites. Please be aware that Shire does not control other Web sites and
that this Online Privacy Policy does not apply to those Web sites. We encourage you to read the privacy policy of every Web
site you visit. We are not responsible for, nor do we endorse, the contents of these other Web sites. If you in any way rely
on information obtained from any such Web sites, you do so at your own risk.
How to Contact Us / Accountability
The [Privacy Officer/Data Controller] located in United Kingdom will be responsible for upholding and complying with the
measures and principles listed above. If you have any questions, comments or concerns about this Online Privacy Policy or
about the information practices of this site, or would like to have your information removed from our files, please contact
us as follows:
Shire Pharmaceuticals Ltd
Hampshire International Business Park
Chineham
Basingstoke
Hampshire RG24 8EP
United Kingdom
Tel: +44 1256 894 000
Fax: +44 1256 894 708
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